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Marketing  

Finding articles, books & background info on Marketing topics; advertising & mass media; market data sources; marketing plans; writing & citing help.
Last Updated: Feb 13, 2013 URL: http://researchguides.library.brocku.ca/MKTG Print Guide RSS UpdatesShareThis

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What's in the Guide

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Welcome to the Marketing Research Guide! 

This research guide is targeted at Brock University students who are conducting research for courses in marketing or for anyone who is interested in learning more about marketing in other areas (sports, tourism, etc). It includes print sources, e-books, and databases available in our Library, as well as some useful websites.

For more links, please see my bookmarks on delicious: http://delicious.com/brockbizlibrary.

The Marketing Research Guide contains the following pages:

  • Advertising & Mass Media: finding advertisments and data on mass media circulation and audience size.
  • Articles: the best databases to find newspaper, magazine, and journal articles on marketing topics.
  • Books: tips for finding print and ebooks on marketing.
  • Dictionaries, Encyclopedias, & handbooks: use to look up definitions, get background information on a new topic or to read definitive essays on marketing topics.
  • DVDs on marketing topics: tips on finding DVDs in the Brock Library.
  • Market data: best sources for market share, demographics, and public opinion poll data.
  • Marketing Plans: writing tips and sample plans
  • Writing : writing guides.
  • Citing Sources: tips on citing your sources according to APA, Chicago, or MLA Style. Learn about Academic Integrity and how to avoid plagiarism.
     

    Course Guides

    MBAB 5P62/MKTG 3P96: Market Research Using Secondary Sources
    by Linda Lowry - Last Updated Jan 18, 2013
    A course guide created for MBA 5P62 and MKTG 3P96 (marketing research).
    243 views this year
     

    Report on Business - Marketing News & Headlines

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    Other Useful Business Research Guides

     

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