What's in the Guide
Welcome to the Marketing Research Guide!This research guide is targeted at Brock University students who are conducting research for courses in marketing or for anyone who is interested in learning more about marketing in other areas (sports, tourism, etc). It includes print sources, e-books, and databases available in our Library, as well as some useful websites.
For more links, please see my bookmarks on delicious: http://delicious.com/brockbizlibrary.
The Marketing Research Guide contains the following pages:
- Last Updated Sep 30, 2013
A course guide created for MBAB 5P62 (marketing research) which reviews information sources on marketing scales, articles, market data, mass media & polling data, commercial market research, writing, and citing sources.
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