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Finding articles, books & background info on Marketing topics; advertising & mass media; market data sources; marketing plans; writing & citing help.

What's in the Guide

Infinite Loop II by kurafire, on Flickr
Creative Commons Attribution-Noncommercial 2.0 Generic License  by  kurafire 

Welcome to the Marketing Research Guide! 

This research guide is targeted at Brock University students who are conducting research for courses in marketing or for anyone who is interested in learning more about marketing in other areas (sports, tourism, etc). It includes print sources, e-books, and databases available in our Library, as well as some useful websites.

For more links, please see my bookmarks on delicious:

The Marketing Research Guide contains the following pages:

  • Advertising & Mass Media: finding advertisments and data on mass media circulation and audience size.
  • Articles: the best databases to find newspaper, magazine, and journal articles on marketing topics.
  • Books: tips for finding print and ebooks on marketing.
  • Dictionaries, Encyclopedias, & handbooks: use to look up definitions, get background information on a new topic or to read definitive essays on marketing topics.
  • DVDs on marketing topics: tips on finding DVDs in the Brock Library.
  • Market data: best sources for market share, demographics, and public opinion poll data.
  • Marketing Plans: writing tips and sample plans
  • Writing : writing guides.
  • Citing Sources: tips on citing your sources according to APA, Chicago, or MLA Style. Learn about Academic Integrity and how to avoid plagiarism.

    Course Guides

    Report on Business - Marketing News & Headlines


    Other Useful Business Research Guides

    Business Librarian

    Laurie Morrison
    905-688-5550 ext 5281

    Business & Economics Librarian

    Linda Lowry
    On Sabbatical Leave from July 1, 2014 - June 30, 2015
    Website / Blog Page