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ENTR 4P93: International Entrepreneurship

Sources for Customer / Target Market Analysis

Sales, Market Share, & Spending Data

Socioeconomic & Demographic Data

You can gather socioeconomic and demographic data on your target market (country or region) using the following sources:

Advertising & Mass Media Data

Consult the following specialized sources to gather information on advertising and mass media such as ad spending, newspaper circulation, data on audience size or readership by media channel, and more: