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ENTR 4P93: International Entrepreneurship

Customer / Target Market Analysis

Best Bet!

The Statista database is the best starting point for gathering market data and identifying your target market

Sales, Market Share, & Spending Data

Socioeconomic & Demographic Data

You can gather socioeconomic and demographic data on your target market (country or region) using the following sources:

Advertising & Mass Media Data

Consult the following specialized sources to gather information on advertising and mass media such as ad spending, newspaper circulation, data on audience size or readership by media channel, and more: