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MGMT 4P94: Transnational Business Management

New to Library Research/Need a Refresher?

Get the most out of our library databases in the least amount of time:

This short video provides some tips to help plan your searches and make them more efficient.

Key takeaways:

  1. Use keywords instead of sentences or questions.
  2. Think of synonyms for your keywords.
  3. Make use of Boolean operators (AND, OR, NOT).
  4. There's no perfect search. Change up your keywords.
  5. Ask a librarian for help when needed.

New to Business Research?

Like other disciplines, Business uses a unique variety of information sources for research assignments. While scholarly articles are commonly used, there is opportunity to go beyond this one type of source to incorporate many others like company and industry reports, expert analysis, professional commentary, news articles, statistics, and more. Be sure to review the assignment requirements and make sure you understand what types of sources you should be using to successfully complete all requirements.

Because you are able to use a larger variety of sources from a number of different places, it is even more important that you assess any source of information you want to use for reliability and credibility. For a review of what to look for in determining the quality of a source the following video can get you started:


Key takeaways:

  1. Rationale: Why was the source created? To inform, persuade, sell?
  2. Authority: Who wrote this and where was it published? How are they qualified?
  3. Date: How current is this information? Does that matter for my purpose?
  4. Accuracy: Where do they get their information from? Sources, own research findings, clear methodology?
  5. Relevance: Is this source appropriate for my needs? Does it meet assignment requirements?
  6. Ask a librarian for help when needed.

The Business Information Triangle

Business Information Triangle

The Business Information Triangle is a visual model for understanding the origin and flow of information about companies, industries and markets, and business publications. It was developed by Hal P. Kirkwood and published in the article "Towards a unified theory of business information" in the Business Information Review. 

Within in the Business Information Triangle there are three distinct, yet connected, information ecosystems:

  • Company Information Ecosystem: this includes information generated by companies (press releases, white papers, websites, annual reports, etc.) and information collected about companies and published in directories, company profiles, investment analyst reports, etc. 
  • Industry / Market Research Information Ecosystem: this ecosystem provides information on the broader industry that a company operates in, and may be organized by a number of different classification systems (e.g., NAICS, GICS, etc.). Industry data is compiled from company sources, government statistics, associations, and other sources and used in industry overviews and market research reports. 
  • Business Publications Information Ecosystem: this includes company-created white papers, research-based working papers and peer-reviewed journal articles and non-peer-reviewed articles in magazines, trade journals, newspapers, and other business publications.

This guide was inspired by Auburn University Library's Business Information Triangle subject guide.