For your Strategic Analysis Assignment, you are being asked to:
Your internal assessment will comprise of information you have gathered about your chosen company including any comparisons to competitors or similar companies. Along with gathering any useful information from your chosen company's website including annual reports and stakeholder information, library databases are recommended to search for company facts and analysis including financial data and investment analysis that is more difficult or not possible to find online.
Types of information to look for include: company profiles, SWOT analysis, company financials, annual reports, news articles.
For additional resources linked to company/industry research see the Company and Industry Research Guide
Your external assessment will comprise of information you have gathered about the cultural, political, legal, economic, and other issues related to your chosen company and the markets it's involved in. It is recommended that you make use of the library's databases that provide access to proprietary analysis on a global level.
Types of information to look for include: industry profiles and analysis, market share data, consumer trends, country reports, economic analysis.
For additional resources linked to conducting an external assessment/analysis see the External Analysis Research Guide