This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament.
Offers state-of-the-art overviews of the development of every major sport or classification of sport, examining their history, socio-cultural significance, political economy and international reach, and suggesting directions for future research.
The book is organised around five key themes: Part I: Overview of sport governance Part II: Environmental context and policy perspectives Part III: Ownership structures and governance models: Implications for sport governance Part IV: Board roles in the governance process Part V: Future sport governance challenges
This book traces the intellectual contours of theory in sport management, and to explain, critique and celebrate the importance of sport management theory in academic research, teaching and learning, and in the development of professional practice
The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media.