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MBAB 5P60: Marketing of High-Technology Products and Innovations

Key sources for your industry analysis assignment

Finding Evidence for Industry Analysis

This course guide is targeted at Brock University students enrolled in MBAB 5P60: Marketing of High-Technology Products and Innovations and contains information to help you conduct research for your Industry Presentation and Discussion.

  • Some links will point to content in Library databases, which may be accessed from off-campus by signing in with your Brock University portal username and password. Learn more about a resource by clicking on the Information icon. More Information Icon
  • Some links will point to websites which do not require a subscription. These are noted with an orange open padlock, which indicates they are Open Access. Open Access icon

Choosing a Firm

  • Fortune Magazine's Unicorn List was published in 2016. Since then, a number of firms many have been acquired or have "gone public" including Snapchat (now known as Snap Inc.) and Dropbox.
  • Fortune Magazine's ranking of the Top 20 Fortune 500 Technology sector companies
  • CB Insights also publishes a Unicorn Companies List, which has been recently updated. 
  • The best way to verify the current status of a company is to do some research on a reputable Business news site. 

Other Handy Research Guides