This course guide is targeted at Brock University students enrolled in MBAB 5P60: Marketing of High-Technology Products and Innovations and contains information to help you conduct research for your Industry Presentation and Discussion.
Some links will point to content in Library databases, which may be accessed from off-campus by signing in with your Brock University portal username and password. Learn more about a resource by clicking on the Information icon.
Some links will point to websites which do not require a subscription. These are noted with an orange open padlock, which indicates they are Open Access.
Choosing a Firm
Fortune Magazine's Unicorn List was published in 2016. Since then, a number of firms many have been acquired or have "gone public" including Snapchat (now known as Snap Inc.) and Dropbox.
