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MBAB 5P60: Marketing of High-Technology Products and Innovations

Key sources for your industry analysis assignment

Key Databases for Industry Analysis

Industry and market research reports can be useful starting points for your industry analysis. There are many sources available - here are our top picks!

Additional sources are noted on the Company & Industry research guide.

Key Databases for Company Analysis

The are our top picks as starting points for researching Fortune 500 Technology public companies.

  • Factiva's Company Snapshot tool works best with public companies, but also includes private companies.
  • Nexis Uni's Company Dossier works best with public companies,but also includes information on private companies.

Additional sources are noted on the Company & Industry Research guide.

Tips for Researching Unicorns (Private Companies)

  • Fortune Magazine's Unicorn List was published in 2016. Since then, a number of firms many have been acquired or have "gone public" including Snapchat (now known as Snap Inc.) and Dropbox.
  • The best way to verify the current status of a company is to do some research on a reputable Business news site. 
  • You can investigate the historical background of your company and get updated on the current state of the industry by finding newspaper, magazine, and journal articles that mention your company or its competitors.
  • Key research tools include news databases such as Factiva, as well as Business-focused databases such as ABI/Inform Global, ABI/Inform Trade & Industry, or Business Source Complete. 

The following websites may be used to track down additional details on private companies: