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MBAB 5P60: Marketing of High-Technology Products and Innovations

Key sources for your industry analysis assignment

Company Information Ecosystem

The Company Information Ecosystem includes information generated by companies (press releases, white papers, websites, annual reports, financial data, etc.) and information collected about companies and published in directories, company profiles, investment analyst reports, and other sources. 

Key Databases for Company Analysis

These are my top picks as starting points for researching Top 20 Fortune 500 Technology public companies. Some of these databases also contain private company profiles. 

Additional sources are noted on the Company & Industry Research guide.