Skip to Main Content

MBAB 5P60: Marketing of High-Technology Products and Innovations

Key sources for your industry analysis assignment

Industries & Markets Information Ecosystem

The Industries and Markets Information Ecosystem provides information on the broader industry that a company operates in, and may be organized by a number of different classification systems (e.g., NAICS, GICS, etc.). Industry data is compiled from company sources, government statistics, associations, and other sources and used in industry overviews and market research reports. 

Key Databases for Industry Analysis

Industry and market research reports can be useful starting points for your industry analysis. There are many sources available - here are my top picks!

Additional sources are noted on the Company & Industry research guide.