Academic libraries and business schools may engage in benchmarking activities as part of accreditation reviews or strategic planning exercises. Typical library benchmarking projects may involve targeting universities based on total student FTEs, by Carnegie Classification, or within specific Library consortia, which, while useful for comparing libraries as a whole, may not provide relevant target schools from the perspective of a business librarian. Business schools who are candidates for Initial Accreditation or Maintenance of Accreditation reviews with AACSB International can use the AACSB's DataDirect website to identify comparable peers and aspirational schools for benchmarking purposes based on a variety of criteria including scholarly orientation, enrollment, degrees and programs, faculty size, and operating budget. This poster will review the variety of data types available through the public version of DataDirect, and demonstrate how librarians can use simple software tools to create information graphics that visualize the relationships between comparable and aspirational schools in order to better select target schools for benchmarking purposes, to facilitate networking and collaboration, and to strategize for the future. A sample of AACSB-accredited Canadian business schools will be used to illustrate the benchmarking and data visualization process as one business librarian attempts to find her own current and future doppelgangers, as her business school not only fundraises for a new building, but also makes plans to offer a Ph.D. program.
The poster was created with PowerPoint presentation software and then saved as a PDF and printed our on the library's large format printer. The poster size is 54 inches by 42 inches. All images of twins are from the Office Online Clipart and Media Gallery and are used with permission from Microsoft.
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The figures on the poster were created with Microsoft Excel 2010. A complete list of available chart types with examples is on the Microsoft Office site.
Similar chart types are also available in Google Drive's Spreadsheet and Drawing applications. See: http://drive.google.com
Encyclopedia of Charts and Diagrams (http://www.smartdraw.com/resources/glossary).
Harris, R.L. (2003). Information graphics: A comprehensive illustrated reference. New York: Oxford University Press, 2003. Available from Amazon.com.
Smiciklas, M. (2012). The power of infographics: Using pictures to communicate and connect with your audiences. Indianapolis: Que. Available from Amazon.com.
Wong, D.M. (2010). The Wall Street Journal guide to information graphics: The do's and don'ts of presenting data, facts, and figures. New York: W.W. Norton. Available from Amazon.com.