Skip to Main Content

MBAB 5P61: Marketing Strategy

Getting Started With Marketing Strategy Research

Stack of books with an open book laying on top


Welcome to the  MBAB 5P61 Course Guide! 

This research guide is targeted at Brock University students who are conducting secondary source research as part of a Marketing Strategy course. 

What are secondary sources?

Secondary sources are information sources that have already been collected by someone else for another purpose, and can include information and data published in books, articles, and on the Internet.

This guide provides a brief checklist of secondary sources available to students through the James A. Gibson Library or that are freely available on the Internet.

Start Here