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Finding articles, books & background info on Marketing topics; advertising & mass media; market data sources; marketing plans; writing & citing help.

Getting Started

Infinite Loop II by kurafire, on Flickr
Creative Commons Attribution-Noncommercial 2.0 Generic License  by  kurafire 

Welcome to the Marketing Research Guide! 

This research guide is targeted at Brock University students who are conducting research for courses in marketing or for anyone who is interested in learning more about marketing in other areas (sports, tourism, etc). It includes print sources, e-books, and databases available in our Library, as well as some useful websites.

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New eBooks on Marketing Topics