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MBAB 5P61: Marketing Strategy

Situation Analysis Guides (A Selective List)

Absolute Essentials of Strategic Marketing by Tony Proctor
Call Number: Read this online
ISBN: 9781000096644
Publication Date: 2020-05-17
See Ch. 3 (industry and competition) , Ch. 4 (the marketing environment) and Ch. 5 (customer and market analysis)
Strategic Marketing: Market-Oriented Corporate and Business Unit Planning by Torsten Tomczak; Sven Reinecke; Alfred Kuss
Call Number: Read this online
Publication Date: 2017
The Handbook of Market Intelligence: Understand, Compete, and Grow in Global markets, 2nd Ed. by Hans Hedin; Irmeli Hirvensalo; Markko Vaarnas
Call Number: Read this online
Publication Date: 2014
Marketing Plans: How to Prepare Them, How to Profit From Them (Eight Edition) by Malcolm McDonald; Hugh Wilson
Call Number: Online (Via Wiley Online Library - Multiple User Licence)
Publication Date: 2016

Last Updated: Nov 5, 2021 3:36 PM
URL: https://researchguides.library.brocku.ca/MBAB5P61
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Subjects: Business, Marketing