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MBAB 5P61: Marketing Strategy
Situation Analysis Guides
MBAB 5P61: Marketing Strategy
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Situation Analysis Guides
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Situation Analysis Guides (A Selective List)
Strategic Marketing: Market-Oriented Corporate and Business Unit Planning
by
Torsten Tomczak; Sven Reinecke; Alfred Kuss
Call Number: Read this online
Publication Date: 2017
The Handbook of Market Intelligence: Understand, Compete, and Grow in Global markets, 2nd Ed.
by
Hans Hedin; Irmeli Hirvensalo; Markko Vaarnas
Call Number: Read this online
Publication Date: 2014
Marketing Plans: How to Prepare Them, How to Profit From Them (Eight Edition)
by
Malcolm McDonald; Hugh Wilson
Call Number: Online (Via Wiley Online Library - Multiple User Licence)
Publication Date: 2016
Strategic Marketing: An Introduction
by
Tony Proctor
Call Number: Read this online
Publication Date: 2000
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