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MBAB 5P61: Marketing Strategy

Step-by-Step Search Demonstrations

Database Searching: Tips & Tutorials

The following database search guides and tutorials are useful for in-depth instruction on the specific features of individual databases or database platforms, and have been created by the database vendors (rather than by the Library). These tutorials cover the most popular business database platforms (ProQuest and Ebscohost).

Business Content (ProQuest)

Business Source (Ebscohost)

Factiva

Passport GMID (Euromonitor International)

Mintel Academic

  • Consult the Help menu within the Mintel Academic database for a MIntel Reports User Guide and Video tutorials

Mintel Academic Help Page