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MBAB 5P05: Marketing Management
10. Databases & Case Studies
MBAB 5P05: Marketing Management
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1. Introduction
2. Situation Analysis
3. Industry & Competitor Analysis
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4. Target Market Specification
5. Financials
6. Marketing Plans
7. Evaluating Sources
8. Cite Your Sources
9. Get Help / Book An Appointment
10. Databases & Case Studies
Industry / Market Research Databases
Case Studies of "Real World" Marketing Campaigns
Industry / Market Research Databases
IBISWorld Industry Research Database
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Case Studies of "Real World" Marketing Campaigns
The Best Digital Marketing Campaigns in the World II
by
Damian Ryan; Calvin Jones
Call Number: HF 5415.1265 R92 2014 or Online
Encyclopedia of Major Marketing Strategies, Volume 4
Publication Date: 2019
Encyclopedia of Major Marketing Strategies, Volume 3
Call Number: Online
Publication Date: 2013
Encyclopedia of Major Marketing Campaigns, Volume 2
Call Number: Online
Publication Date: 2007
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