This research guide is targeted at Brock University students enrolled in MBAB 5P05 (Marketing Management) . This guide will help you to conduct research for your Marketing Plan Paper & Presentation (or similar kinds of research-based assignments).
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Introduction to Primary & Secondary Sources |
Situation Analysis / Environmental Analysis | |
Industry & Competitor Analysis | |
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Target Market Specification |
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Financials: Sales Forecasting; Marketing & Advertising Cost Data, etc. |
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Marketing Plans |
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Criteria for Evaluating Information Sources |
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Cite Your Sources |
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Get Help / Book An Appointment |
This guide provides links to information sources (free/open access OR subscription-based) that will help you locate secondary data sources and other external information to support your situation analysis and the development of your marketing plan (or similar type of assignment).