This research guide is targeted at Brock University students enrolled in MBAB 5P05 (Marketing Management) . This guide will help you to conduct research for your Marketing Plan Paper & Presentation (or similar kinds of research-based assignments).
|Introduction to Primary & Secondary Sources|
|Situation Analysis / Environmental Analysis|
|Industry & Competitor Analysis|
|Target Market Specification|
|Financials: Sales Forecasting; Marketing & Advertising Cost Data, etc.|
|Criteria for Evaluating Information Sources|
|Cite Your Sources|
|Get Help / Book An Appointment|
This guide provides links to information sources (free/open access OR subscription-based) that will help you locate secondary data sources and other external information to support your situation analysis and the development of your marketing plan (or similar type of assignment).