A guide to information sources for business strategy and strategic management research (external analysis, industry research, current developments); citing sources in APA.
Consumer data including demographics and statistics are key for your external analysis as they can give you insights into the social environment your client organization operates within. Some social factors you can gather information on include:
income distribution
population distribution, mobility, and growth rates
The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Data on the buying habits of American consumers gathered on behalf of the Bureau of Labor Statistics by the U.S. Census Bureau. It also includes data on consumer incomes and other characteristics. Updated annually.
Census Bureau data pofiles cover 100,000+ different geographies: states, counties, places, tribal areas, zip codes, and congressional districts. Covers topics like education, employment, health, and housing.
Global market information that specializes in company profiles, industry reports, market share data, and consumer trend analysis of consumer products and services across 80 countries
Includes Economies & Consumers, as well as Industrial-Canada reports for industries across the entire Canadian economy
"The American Customer Satisfaction Index (ACSI) is a national indicator of the quality of economic output for goods and services as experienced by consumers of that output."
