Using Primary & Secondary Sources for Strategic Analysis
Primary sources:
what an organization (or industry) says about itself via: annual reports, presentations, press releases, organizational blogs, tweets, speeches, etc.
In Service Learning projects, these sources may be provided by your client organization.
Secondary sources:
what others say about an organization (or industry) via: newspaper or magazine articles, books, or other media sources (e.g., television or radio transcripts, social media sites, etc.)
How do these sources support your strategic analysis?
Provide background information on the organization
