This research guide is targeted at Brock University students enrolled in MBAB 5P05 (Marketing Management) . This guide will help you to conduct research for your Marketing Plan Paper & Presentation (or similar kinds of research-based assignments).
|Introduction to Primary & Secondary Sources
|Situation Analysis / Environmental Analysis
|Industry & Competitor Analysis
|Target Market Specification
|Financials: Sales Forecasting; Marketing & Advertising Cost Data, etc.
|Criteria for Evaluating Information Sources
|Cite Your Sources
|Get Help / Book An Appointment
This guide provides links to information sources (free/open access OR subscription-based) that will help you locate secondary data sources and other external information to support your situation analysis and the development of your marketing plan (or similar type of assignment).