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MKTG 2P91: Introduction to Marketing

Developing Marketing Plans - Web sites

The following sites provide guidelines and outlines or templates for preparing marketing plans.

Developing Marketing Plans - Books

In addition to the guidance provided in your course textbook, the following sources provide additional information on preparing marketing plans and often include sample marketing plans. Additional sources, including ebooks,  can be identified by searching Omni using the keywords Marketing and plan*, and then limiting the results to Available Online.