Want to start searching right away? Here are the top 5 resources we recommend you check out first to get started. The library databases recommended below provide a variety of information related to marketing including scholarly articles, industry reports, consumer analysis, and statistics.
Find scholarly journals, books, trade publications, dissertations, working papers, company, industry and market research reports, newspapers, business cases, ebooks, streaming video, and other sources relevant to research in business and economics.
Includes the ABI/Inform Collection, J. P. Morgan Research, the Entrepreneurship Database, the Business Video Database, the Accounting, Tax & Banking Collection, the Asian & European Business Collection, and the Business Market Research Collection. More Information.