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External Analysis Research

A guide to identifying secondary sources for conducting an analysis of the external environment as part of the strategic planning process.

Academic Integrity

Brock University's Academic Integrity Policy provides clear expectations for the ethical use of sources and examples of dishonest behaviors including "Using direct quotations or large sections of paraphrased material without acknowledgment" (See Appendix Two of the policy for a complete list). Some students might be confused about when to quote, when to paraphrase and how to avoid plagiarism.

The following sources may provide additional insight into the difference between summarizing, paraphrasing, quoting and plagiarism, so that you can give appropriate credit for the sources that you rely on in your academic work.

APA Style Help

APA 7th Edition

APA Style 7th Edition

The following additional resources provide assistance in citing sources according the Publication Manual of the American Psychological Association (APA):