What is Evidence-based Management (EBMgt)?
"The systematic, evidence-informed practice of management, incorporating scientific knowledge in the content and process of making decisions". (Rousseau, 2012, p.3)
EBMgt consists of four fundamental activities:
Rousseau, D.M. (2012). Envisioning evidence-based management. In D. Rousseau (Ed.), The Oxford Handbook of Evidence-based Management (pp. 3-24). Oxford: Oxford University Press.
Can you name the top scholarly journals that publish research on Marketing Communications topics? Consult the following list of key scholarly marketing journals to determine if they are relevant to your topic.
If you have not had much experience reading scholarly journal articles, the following learning object can help.
The Marketing Communications research literature is scattered across a number of disciplines include marketing, communication, and psychology. The following subject-specific databases are recommended starting points for identifying relevant scientific research findings on Marketing Communications topics.