Research Guides: MBAB 5P69: Integrated Marketing Communications: Marketing Resources for Alumni

Accessing Marketing Information - A Guide for Alumni

Library Access for Brock University Alumni
As a Brock Alumni, you are eligible to borrow books from the Library at no charge.
Access to online resources is often restricted to current students. Some Business databases (like Mergent Online) are licensed for alumni access. Consult this guide for details.

Public Libraries

Take advantage of your local public library!

Many public libraries provide their members with free, remote access to online databases which you can use to keep up with current news, or to research the published academic and professional literature. Some libraries will let non-residents obtain a temporary membership card for a fee.

St. Catharines Public Library - Membership
Membership is free to residents of St. Catharines.
Hamilton Public Library - Get a Library Card
Library cards are free to anyone living, working, or studying in Hamilton.
Toronto Public Library - Using the Library
Library membership is free to anyone who lives, works, or goes to school in Toronto. TPL has a robust collection of research databases including many business research products.
Ontario Public Libraries
An alphabetical list of public libraries in Ontario with links to each library's website.

Other Options

Some professional associations provide access to business and marketing intelligence as a benefit to their members.

American Marketing Association - Toronto Chapter
Center for Evidence-Based Management
IntelliSearch (TPL)
IntelliSearch is a fee-based custom research service of the Toronto Public Library.