B2B markets may be segmented by the following methods:
Source: Clow, K.E. (2012). Integrated advertising, promotion, and marketing communications,1st Canadian edition. Toronto, Pearson Canada, p. 103.
Some valuable marketing data can be gleaned from secondary data sources such as newspapers, or industry and trade magazines. You will need to conduct some focused literature searches to identify additional information on your target market.
For example, if you are researching the target market for sports drinks or energy drinks (such as Gatorade or Monster), search for:
Here is search strategy example for the Business Source Complete Library Database
This retrieves articles such as: