This research guide is targeted at Brock University students enrolled in MKTG 2P91 (Introduction to Marketing) but may also be useful for students enrolled in MKTG 2P51 (Marketing Basics). This guide will help you to conduct research for your Marketing Plan Paper & Presentation (or similar kinds of research-based assignments).
|Introduction to Primary & Secondary Sources|
|Situation Analysis / Environmental Analysis|
|Industry & Competitor Analysis|
|Target Market Specification|
|Financials: Sales Forecasting; Marketing & Advertising Cost Data, etc.|
|Criteria for Evaluating Information Sources|
|Cite Your Sources|
|Get Help / Book An Appointment|
This guide provides links to information sources (free/open access OR subscription-based) that will help you locate secondary data sources and other external information to support your situation analysis and the development of your marketing plan (or similar type of assignment).