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MKTG 2P91: Introduction to Marketing

Industry & Competitor Analysis

CompetitorsThe sources listed on this page can help you to:

  • learn more about an industry by scanning published industry reports in Library Databases or other sources
  • identify competitors with similar products/services using Library Databases or other sources
  • identify relevant industry and trade associations as potential information sources

Find Canadian Industry Reports & Profiles

You can learn more about industries and the competitive landscape by consulting one or more of the following sources of industry reports (listed in alphabetical order). Additional sources of Industry Information, including Ontario-specific industry profiles, may be found on the Companies and Industries Research Guide.

Identify Competitors by NAICS Code

You can identify competitors using a variety of business or company directories, databases, and web sites. You can often identify competitors within the same industry by searching by NAICS code or by keywords in the NAICS description.

Get Help With NAICS Codes

Identify Relevant Industry & Trade Associations

  • Trade associations can be excellent sources of research, statistics, and current information on industries. These associations often publish this information on their own websites. 
  • IBISWorld Industry Reports (available via the Brock University Library) routinely list such associations in the Additional Resources section of each report.