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MGMT 4P90:Business Strategy (Helms)

A guide to information sources for business strategy and strategic management research (external analysis, industry research, current developments) for Dr Helms' course; citing sources in APA.

Demographics, Statistics & Consumer Data

Consumer data including demographics and statistics are key for your external analysis as they can give you insights into the social environment your client organization operates within. Some social factors you can gather information on include:

  • income distribution
  • population distribution, mobility, and growth rates
  • literacy rates and educational levels
  • culture and values

Demographics & Statistics

Consumer Behaviour