A course guide created for MKTG 3P96 (marketing research) which reviews information sources on marketing scales, articles, market data, mass media & polling data, commercial market research, writing, and citing sources.
Discover the results of previous marketing research studies by searching for articles published in newspapers, magazines, and academic journals.
Original studies will appear as articles in academic (i.e. scholarly) journals in Business, Marketing, Psychology, or other subject areas.
Summaries written in nontechnical language may appear in business or news magazines and trade journals.
Journalists may also report on key findings in newspapers or online news blogs, or in other media outlets.
Your "Best Bets" for finding scholarly journal articles are:
ProQuest One BusinessThis link opens in a new windowFind scholarly journals, books, trade publications, dissertations, working papers, company, industry and market research reports, newspapers, business cases, ebooks, streaming video, and other sources relevant to research in business and economics.Includes the ABI/Inform Collection, J. P. Morgan Research, the Entrepreneurship Database, the Business Video Database, the Accounting, Tax & Banking Collection, the Asian & European Business Collection, and the Business Market Research Collection. More Information.Permitted Uses
Business Source CompleteThis link opens in a new windowUse to find articles in a wide variety of business sources including magazines, and academic (scholarly, peer-reviewed) journals. Marketing Magazine is a popular Canadian marketing trade journal that is searchable in BSC.
PsycINFOThis link opens in a new windowAll subjects of psychology and behavioural sciencesFind scholarly journal articles, books, book chapters, theses, dissertations and reportsIncludes PsycARTICLES and PsycBOOKS.Permitted Uses
Web of Science Core CollectionThis link opens in a new windowScholarly resources across all disciplinesAccess to Cited Reference searching.Includes Proquest Dissertations and Theses Citation Index.Permitted Uses
OmniThis link opens in a new windowBrock's largest Interdisciplinary search toolMillions of journal articles, books & ebooks, newspapers, videos, magazines and more!