A course guide created for MKTG 3P96 (marketing research) which reviews information sources on marketing scales, articles, market data, mass media & polling data, commercial market research, writing, and citing sources.
OECD iLibraryThis link opens in a new windowContains all publications and datasets since 1998 released by Organisation for Economic Cooperation and Development, International Energy Agency, Nuclear Energy Agency, OECD Development Centre, PISA, and International Transport Forum.Brock Library subscribes to OECD Books, Papers & Statistics, but some areas are freely available to the public, such as the OECD Factbook, Working Papers, OECD Key Tables.Coverage: 1998-currentPermitted Uses
StatistaThis link opens in a new windowContains more than 1 million statistics on over 80,000 topics.Contains Statista dossiers and industry reports for 170 industries and 150 countries.Includes market forecasts, as well as market, industry and country outlooks and insights.
Sales, Consumer Spending & Market Share Data
Some industry reports may provide industry revenue data, which can be used to calculate a company's market share. See Ibisworld Industry Insider article: how to calculate market share.
Consult company financial reports or published sales figures as reported in trade publications. Some standard sources and tips on identifying additional sources of market share data appear below.
You may also be able to gather data on market share by searching in the Library's Business Databases (ProQuest One Business or Business Source Complete) for articles that mention the phrase "market share" along with your company name, industry name, or product category.
IBISWorld Industry Research DatabaseThis link opens in a new windowProduces and publishes over 425 Canadian and 1,300 US Industry Reports at the 5-digit level of the NAICS code.Contains trends, statistics & analysis on market size, market share of major companies and industry growth rates.The Library subscribes to the following modules in IBISWorld: Canada Industry Reports (NAICS), United States Industry Reports (NAICS), Canada Industry iExpert Summaries, United States Industry iExpert Summaries, United States Specialized Industry Reports, United States Specialized Industry iExpert Summaries, China Industry Reports (200 industries), Canada Industry Provincial Reports (50+ Ontario industries), and Canada Collection of Macroeconomic Business Environment Profiles.Permitted Uses
Mintel AcademicThis link opens in a new windowIncludes market research, market analysis, product intelligence, and competitive intelligence reports.Brock University has access to Mintel Reports for Canada and USA, which covers a wide variety of sectors, themes, and demographics.Coverage:Canadian Reports 2014-current ; US Reports 2008-current ; content added monthly, with most reports updated annually
PassportThis link opens in a new windowGlobal market information that specializes in company profiles, industry reports, market share data, and consumer trend analysis of consumer products and services across 80 countriesIncludes Economies & Consumers, as well as Industrial-Canada reports for industries across the entire Canadian economyPermitted Uses
StatistaThis link opens in a new window- Consumer Market Outlook
- Digital Market Outlook
Don't forget to consider other stakeholders, such as Federal or Provincial Government Departments, Municipalities, Economic Development Agencies, or Industry Associations, as potential sources for secondary data.