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MBAB 5P68: New Product Development

APA Style Help

APA 6th edition

APA Style Tutorials & Help

The following additional resources provide assistance in citing sources according the Publication Manual of the American Psychological Association (APA):

Citing Industry & Market Research Reports

1. Determine if the report was written by an individual (analyst).

  • If so, then use the name of the analyst as the author of the report.
  • If not, then use the name of the publisher or organization as the author of the report

2. Here are suggested APA Style citations for reports from Mintel Academic and IBISWorld, where the analyst is named as the author of the report.