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MBAB 5P68: New Product Development

Sources for Business and Financial Analysis

Dollar SignWhat types of data will you require to conduct a business and financial analysis?

According to Cooper (2011), a preliminary business and financial assessment will include estimates of expected sales, costs, and investment required (p. 199).

As you move through the process, and conduct detailed market and technical assessments and concept tests, you will gather more data for the inputs of your financial analysis including:

  • market size, market share, and pricing
  • cost estimates including capital or equipment 
  • marketing requirements and expected launch costs 

Additional Data Sources


Here is a selective list of ebooks on Pricing. Additional ebooks can be identified by searching Omni for the keyword pricing.