What types of data will you require to conduct a business and financial analysis?According to Cooper (2011), a preliminary business and financial assessment will include estimates of expected sales, costs, and investment required (p. 199).
As you move through the process, and conduct detailed market and technical assessments and concept tests, you will gather more data for the inputs of your financial analysis including:
Here is a selective list of ebooks on Pricing. Additional ebooks can be identified by searching Omni for the keyword pricing.
Pricing Done Right: the pricing framework proven successful by the world's most profitable companies by 
Cambridge Marketing Handbook: Pricing Points
"Cambridge Marketing Handbook: Pricing Points explores essential knowledge and important theory on topics including value, economics, accounting and segmentation. It covers conventional and novel approaches to pricing (competition, cost, value-based and dynamic methods) with contemporary illustrations from B2B, B2C and B2B2C. Real company examples throughout the book are drawn from global consulting practice with major enterprises and state of knowledge content from international conferences".
Contextual Pricing: the death of list price and the new market reality by 