MBAB 5P68: New Product Development

This research guide is targeted at Brock University students who are conducting secondary source research as part of their New Product Development Plan assignment. 

What are secondary sources?

• Secondary sources are information sources which have been collected by someone else for another purpose, and may include information and data published in books, articles, research reports, or other formats.
• This guide provides a brief checklist of sources available to students via Brock University Library subscriptions, indicated by the info icon  , as well as a selection of sources that are freely available on the Internet, which are indicated by the orange open padlock icon (indicating they are Open Access sources).