The business model navigator: 55 models that will revolutionise your business by Oliver Gassmann; Karolin Frankenberger; Michaela Csik"The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models – from the Add-On model used by Ryanair to the Subscription model used by Spotify – provide the blueprints you need to revolutionise your business and drive powerful change".
"As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers:
What it is
Who invented it and who uses it now
When and how to apply it" (publisher's description)