Are you working with a Service Learning Community Partner? You may wish to gather some background information on your community partner or learn more about their business idea, particularly if it is in a sector that you may not be familiar with, such as the nonprofit sector.
Another method of assessing the demand for a product or service is to find articles written about the problem your proposed product or service is trying to solve. These articles may have been published online or in newspapers, business journals, or industry / trade magazines. Some examples of Canadian trade magazines include: Bakers Journal; Boating Industry Canada ; Canadian Gaming Business; and Canadian Grocer.