Are you working with a Service Learning Community Partner? You may wish to gather some background information on your community partner or learn more about their business idea, particularly if it is in a sector that you may not be familiar with, such as the nonprofit sector.
As part of your product/service feasibility analysis, you should conduct primary research with potential customers in order to assess the desirability of your new product/service idea, as well as evidence of likely demand. Examples of primary research include concept tests and buying intention surveys.
Another method of assessing the demand for a product or service is to find articles and reports written about the problem your proposed product or service is trying to solve. These articles and reports may have been published online or in newspapers, business journals, or industry / trade magazines and can also appear in specific library databases dedicated to business topics.
Library News Databases:
Library Business Databases
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