If you have a Service Learning Community Partner for this class, you may be able to skip this step, as your client may already have an idea or opportunity. If so, then proceed to the Product/Service Feasibility section of this guide.
Some suggestions for the 2021-2022 academic year include focusing on ideas related to the Niagara 2022 summer games, or ideas for on-campus ventures.
How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses by "This step-by-step DIY guide shows today’s entrepreneurs how to create and launch new products, package and market them to consumers, and build a thriving business" (publisher)
The design thinking playbook: mindful digital transformation of teams, products, services, businesses and ecosystems "This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups". (publisher)
Navigating Innovation: how to identify, prioritize and capture opportunities for strategic success. by 
Beat accelerating customer expectations with trend driven innovation Provides a framework for spotting, tracking, and processing consumer trends by watching businesses first, and customers second. Presents examples of trends and how they were identified (e.g. Internet of Caring Things = Nest).
