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ENTR 2P91: Entrepreneurship

A brief guide to conducting research for your assignments.

Idea Generation & Opportunity Recognition

If you have a Service Learning Community Partner for this class, you may be able to skip this step, as your client may already have an idea or opportunity. If so, then proceed to the Product/Service Feasibility section of this guide.

How do entrepreneurs generate ideas or identify opportunities for new business ventures?

  • Trend analysis, demographic analysis, and gap analysis are three methods of opportunity analysis (Hisrich, 2014).  
  • Here is a selective list of resources that review techniques for generating ideas, as well as sites that offer suggestions based on current trends and opportunities.


COVID-19 (Coronavirus) and Beyond: Insights, Trends, & Opportunities

Library Databases:

General Insights Trends & Opportunities

Idea Generation: "How-to" Books