If you have a Service Learning Community Partner for this class, you may be able to skip this step, as your client may already have an idea or opportunity. If so, then proceed to the Product/Service Feasibility section of this guide.
The design thinking playbook: mindful digital transformation of teams, products, services, businesses and ecosystems
Navigating Innovation: how to identify, prioritize and capture opportunities for strategic success. by 
Beat accelerating customer expectations with trend driven innovation
Megatrends in Food and Agriculture: technology, water use and nutrition
