If you have a Service Learning Community Partner for this class, you may be able to skip this step, as your client may already have an idea or opportunity. If so, then proceed to the Product/Service Feasibility section of this guide.
How do entrepreneurs generate ideas or identify opportunities for new business ventures?
The following websites offer information regarding trends at industry, national, and international levels. These can be places to start identifying trends or gaps where a potential product or service idea would fit.
The following library databases can also be searched to identify industry trends, demographics and market analysis, and other key statistics and analysis that are used to identify opportunities for new business ventures.
