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ENTR 2P91: Entrepreneurship

A brief guide to conducting research for your assignments.

Idea Generation & Opportunity Recognition

Dictionary definition of ideaIf you have a Service Learning Community Partner for this class, you may be able to skip this step, as your client may already have an idea or opportunity. If so, then proceed to the Product/Service Feasibility section of this guide.


How do entrepreneurs generate ideas or identify opportunities for new business ventures?

  • Trend analysis, demographic analysis, and gap analysis are three methods of opportunity analysis (Hisrich, 2014).  
  • Here is a selective list of resources that review techniques for generating ideas, as well as sites that offer suggestions based on current trends and opportunities related to the 2020 COVID-19 Global Pandemic.

COVID-19: Insights, Trends, & Opportunities

Idea Generation: "How-to" Books

Trends & Opportunities: Online Resources

Library Databases: