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ENTR 2P91: Entrepreneurship

A brief guide to conducting research for your assignments.

Idea Generation & Opportunity Recognition

Dictionary definition of ideaIf you have a Service Learning Community Partner for this class, you may be able to skip this step, as your client may already have an idea or opportunity. If so, then proceed to the Product/Service Feasibility section of this guide.

Some suggestions for the 2021-2022 academic year include focusing on ideas related to the Niagara 2022 summer games, or ideas for on-campus ventures. 

Niagara 2022 Canada Summer Games

Idea Generation & Opportunity Recognition

Dictionary definition of idea

How do entrepreneurs generate ideas or identify opportunities for new business ventures?

  • Trend analysis, demographic analysis, and gap analysis are three methods of opportunity analysis (Hisrich, 2014).  
  • Here is a selective list of resources that review techniques for generating ideas, as well as sites that offer suggestions based on current trends and opportunities.

COVID-19 (Coronavirus) and Beyond: Insights, Trends, & Opportunities

Library Databases:

General Insights Trends & Opportunities

Idea Generation: "How-to" Books