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MKTG 4P31: Consumer Behaviour

Sources and strategies for researching consumer behavior topics.

What is in this guide?

shopping card on buy key of a keyboard This research guide is targeted at Brock University students enrolled in MKTG 4P31 (Consumer Behaviour). It provides links to information sources (free/open access or subscription-based) that will help you conduct research for your Consumer Behaviour research project. 
By MVCOSHOP - Own workCC BY-SA 4.0Link  

This guide is designed to help you to:

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Gather background information on your topic from a variety of sources

Books

Find summaries of relevant consumer behavior theories

Academic Journal Articles

Find academic journal articles on your topic

Writing

Write a Research Paper or Report

Credit Sources

Cite your sources in APA or MLA Style

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