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This research guide is targeted at Brock University students enrolled in MKTG 4P31 (Consumer Behaviour). It provides links to information sources (free/open access or subscription-based) that will help you conduct research for your Consumer Behaviour research project. |
| By MVCOSHOP - Own work, CC BY-SA 4.0, Link | |
This guide is designed to help you to: |
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Gather background information on your topic from a variety of sources |
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Find summaries of relevant consumer behavior theories |
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Find academic journal articles on your topic |
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Write a Research Paper or Report |
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Cite your sources in APA or MLA Style |
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Get Help & Book An Appointment |