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ENTR 4P10: Planning New Venture Creation

A guide to conducting research for your new venture plan assignment. Covers finding business ideas, company & industry research, markets, financials, sample business plans, and APA style help.

What is on this guide?

Research dictionary definitionThis guide is targeted at Brock University students enrolled in ENTR 4P10 Planning New Venture Creation. It contains information to help you conduct research for your new venture plan, business plans, business model canvas, or similar types of assignments. 

  • Some links point to Library resources such as books, databases, journals, or other subscription-based sources. You may access these online sources from off-campus by signing in, when prompted, with your Brock University username and password.
  • Other links point to free or open access resources, which are indicated by an orange open padlock icon.