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ENTR 4P10: Planning New Venture Creation

A guide to conducting research for your new venture plan assignment. Covers finding business ideas, company & industry research, markets, financials, sample business plans, and APA style help.

Primary Research for New Products/Services

Product/Service Desirability

  • As part of your analysis, you should conduct primary research with potential customers in order to assess the desirability of your new product/service idea. Examples of such research include concept tests and buying intention surveys. 

Supplement Your Primary Research With Secondary Data

  • Find evidence of likely demand by looking for information about the new product or service in business, industry, or news sources. Consult the News & Current Information page for suggestions.

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