A guide to conducting research for your new venture plan assignment. Covers finding business ideas, company & industry research, markets, financials, sample business plans, and APA style help.
As part of your analysis, you should conduct primary research with potential customers in order to assess the desirability of your new product/service idea. Examples of such research include concept tests and buying intention surveys.
Supplement Your Primary Research With Secondary Data
Find evidence of likely demand by looking for information about the new product or service in business, industry, or news sources. Consult the News & Current Information page for suggestions.
"This article traces the origins of these two pervasive qualitative methods, identifies their similarities and differences, and discusses current issues that surround their uses in marketing-research today".
If You Build It Will They Come?: three steps to test and validate any market opportunity by 
The Dragons' Den guide to assessing your business concept by 
The Entrepreneur's Guide to Market Research by 