This part of the new venture planning process involves assessing industry attractiveness and target market attractiveness.
The sources listed on this page can help you to:
You can learn more about industries and the competitive landscape by consulting one or more of the following sources of industry reports.
You can identify competitors using a variety of business or company directories, databases, and web sites. You can often identify competitors within the same industry by searching by NAICS code or by keywords in the NAICS description.
It can be difficult to identify small, local businesses or nonprofit organizations in standard company directories or databases. Think outside the box and try the following resources: