For Background Information on Any Topic
e-Reference Sources (Brock Library Research Guide)
What is E-Reference? These are sources of information in the form of online encyclopedias, dictionaries, timelines, handbooks, and guides. These resources provide reliable and accurate quick facts, definitions, and background information on any topic.
For Industry & Market Data
IBISWorld Industry Research Database This link opens in a new window
Produces and publishes over 425 Canadian and 1,300 US Industry Reports at the 5-digit level of the NAICS code.Contains trends, statistics & analysis on market size, market share of major companies and industry growth rates.The Library subscribes to the following modules in IBISWorld: Canada Industry Reports (NAICS), United States Industry Reports (NAICS), Canada Industry iExpert Summaries, United States Industry iExpert Summaries, United States Specialized Industry Reports, United States Specialized Industry iExpert Summaries, China Industry Reports (200 industries), Canada Industry Provincial Reports (50+ Ontario industries), and Canada Collection of Macroeconomic Business Environment Profiles.Permitted Uses
Mintel Academic This link opens in a new window
Includes market research, market analysis, product intelligence, and competitive intelligence reports.Brock University has access to Mintel Reports for Canada and USA, which covers a wide variety of sectors, themes, and demographics.Coverage:Canadian Reports 2014-current ; US Reports 2008-current ; content added monthly, with most reports updated annually
Permitted Uses
Passport This link opens in a new window
Global market information that specializes in company profiles, industry reports, market share data, and consumer trend analysis of consumer products and services across 80 countriesIncludes Economies & Consumers, as well as Industrial-Canada reports for industries across the entire Canadian economyPermitted Uses
Statista This link opens in a new window
Contains more than 1 million statistics on over 80,000 topics.Contains Statista dossiers and industry reports for 170 industries and 150 countries.Includes market forecasts, as well as market, industry and country outlooks and insights.
For Not for Profit / Charitable Sector Data
For Small Business Financial Data
Financial Performance Data (Industry Canada)It includes information from T1 General Returns and T2 Corporation Income Tax Returns. Note that non-profit organizations may have to file a T2 return if they are incorporated.
This guide is targeted at Brock University students enrolled in MBAB 5P23 (Entrepreneurship). It contains information to help you conduct research for your Feasibility Report, Full or Mini Business Plan, Business Model Canvas, or similar types of assignments.
