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MBAB 5P23: Entrepreneurship

A guide to sources useful for researching and writing a business plan.

Getting Library Help

Getting HelpDon't waste valuable study time!

If you have any questions about using Library Resources or accessing Library Services, online help is available:

  • Just click on the Ask Chat with a Librarian icon which appears on the Library's Home Page, and within many of our Library Databases.
  • Send an email with your question to libhelp@brocku.ca
  • The Research Support section of the Library web site has information (including video tutorials) on basic and advanced research skills, as well as tech help and troubleshooting off-campus access to Library databases.

Book a Consultation for Research Help

  • Book a consultation with Kymberly Ash, the Teaching & Learning Librarian for Business
    • Consultations will take place via Microsoft Teams and can be booked for a 30 minute time slot
    • If you are not available to meeting during my available hours, please contact me directly by email to inquire about alternative arrangements.

 

Class Presentations & Step-by-step Search Demos

 

The Entrepreneurship Search Strategy Worksheet  is a great place to begin. Use it to keep track of NAICS codes, keywords, and business article database Subjects and Descriptors.

The following slides provide a quick review of how to access some of the key resources for your research including:

  • Looking up NAICS codes for your business concept

Database Searching: Tips & Tutorials

The following database search guides and tutorials are useful for in-depth instruction on the specific features of individual databases or database platforms, and have been created by the database vendors (rather than by the Library). These tutorials cover the most popular business database platforms.

Business Content (ProQuest)

Business Source (Ebscohost)

Factiva

Passport (Euromonitor International)

Mintel Reports (Mintel Academic)

IBISWorld Industry Reports