This part of the feasibility analysis process involves assessing industry attractiveness, target market attractiveness, and market timeliness.
The sources listed in this section can help you to:
You can learn more about industries and the competitive landscape by consulting published industry reports. Start by consulting these sources:
The following market research databases will help you define your target market, gain insight into your potential customers, and assess target market attractiveness.
Are you conducting International Target Market research? Consult the resources listed on the International Entrepreneurship Research Guide:
For additional research tips and data sources to assist you with defining target markets and market segmentation, please consult these research guides: