A course guide created for MBAB 5P62 (marketing research) which reviews information sources on marketing scales, articles, market data, mass media & polling data, commercial market research, writing, and citing sources.
Find scholarly journals, trade publications, dissertations, working papers, company, industry and market research reports, newspapers, business cases. and other sources relevant to research in business and economics.
Includes the ABI/Inform Collection, J. P. Morgan Research, the Entrepreneurship Database, the Business Video Database, the Accounting, Tax & Banking Collection, the Asian & European Business Collection, and the Business Market Research Collection.
Business Source CompleteUse to find articles in a wide variety of business sources including magazines, and academic (scholarly, peer-reviewed) journals. Marketing Magazine is a popular Canadian marketing trade journal that is searchable in BSC.