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MBAB 5P62: Marketing Research

A course guide created for MBAB 5P62 (marketing research) which reviews information sources on marketing scales, articles, market data, mass media & polling data, commercial market research, writing, and citing sources.

What are Commercial Market Research Reports?

Many market research firms and investment brokers produce company, country, market, and industry reports which may be purchased for a fee (often for thousands of dollars).  If you are curious about these commercial research reports, you may search the catalog of market research publications available for sale at:

How to Find Research Reports in Library Databases

Find Research Reports in Business Source Complete (Ebsco)

  • Use Advanced Search. Enter your search terms (Travel OR Tourism)  and limit the results by Publication Type to Industry Profile.
    • This will capture content from: BMI Research, Barnes Reports, MarketLine, and other sources.
  • Use Advanced Search . Enter your search terms (e.g., Wine) and limit the results by Publication Type to Market Research Report.
    • This will capture content from: Aroq -, Aroq -, Richard K. Miller's Market Research Handbooks, Marketwatch, and other sources.

Find Research Reports in Business Premium Collection (ProQuest)

  • Option 1: Use Advanced Search and combine your search terms / keywords (e.g., Wine) and limit your results by Document type to: Industry Report. This will retrieve reports from Fitch Solutions, First Research Industry Profiles, Worldwide Industry & Market Reports (Barnes Reports), etc. 
  • Option 2: Use the Browse -> Industry and Market Research menu to browse report from:
    • First Research Industry Profiles 
    • Just-Series Market Research Reports

Find Research Reports in Mergent Online

  • Analyst research reports are available from Investext tab from a wide variety of contributors including: Marketline, Oxford Business Group, Marketline.  Company-focused broker research reports may also be accessed via the Report viewer tab. 
  • ICB Industry Reports covering 11 broad industries (Basic Materials, Consumer Discretionary, etc.) and 20 supersectors (Automobiles and Parts, Banks, Basic Resources, etc.) are available in the Industry Analysis tab. 

Find Research Reports in Other Databases

  • IBISWorld Industry Reports - search by keyword or NAICS, or browse the list of reports.
  • Mintel Academic - search by keyword, or browse the list of categories.
  • Passport GMID - offers a variety of discovery tools including searching categories and topics; browsing categories or topics, searching statistics, finding analysis, or exploring dashboards. 
  • Statista - search by keyword or browse by industry or topic. The Global Consumer Survey has data on consumers, industries, and brands spanning 46 countries. Expert tools include the Consumer, Digital, and Mobility market outlooks.
  • S&P Capital IQ platform - Our subscription includes access to CFRA Equity Research Industry Surveys. Click on Research, and use the Quick Search tool to search by keyword (e.g. travel) and limit by report type to Industry Overview.