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MBAB 5P62: Marketing Research

A course guide created for MBAB 5P62 (marketing research) which reviews information sources on marketing scales, articles, market data, mass media & polling data, commercial market research, writing, and citing sources.

Find Books on Marketing Research Methods with Omni

You can use Omni to find books and book chapters on Marketing Research and related topics. You can find Omni on the Library Home Page. It is also linked under the Search drop-down menu on our Home Page.

1. Omni has two search modes: Simple Search and Advanced Search

Omni Simple Search

2. Click on the link to the right fo the simple search box to switch over to Advanced Search.

Omni Advanced Search

3. Enter your search terms into the Search Boxes. For example, if you want to find books on conducting focus groups for marketing, your search strategy could be:

Focus Groups search strategy

4. Be sure to limit your results by Resource Type to Books & eBooks.

5. Scan the Search Results list, sorted by Relevance, for items of interest.

 

Suggested Subject Headings

  • Focus Groups
  • Marketing Research
    • See also the narrower terms: Consumer Panels, Interviewing in Marketing Research, Market Surveys, etc.
  • Public Opinion Surveys
  • Questionnaires
  • Social Surveys