The following series of handbooks are compilations of previously published scales used in market research studies.
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research, 3rd ed.
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research, 2nd ed.
Marketing Scales Handbook: multi-item measures for consumer insight research. Volume 9
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Marketing scales handbook: multi-item measures for consumer insight research. Vol. 8
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Marketing scales handbook: multi-item measures for consumer insight research. Vol. 7.
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Marketing scales handbook. Vol. 6: a compilation of multi-item measures for consumer behavior & advertising research.
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Marketing scales handbook. v.5: A compilation of multi-item measures for consumer behavior & advertising research.
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Marketing scales handbook: a compilation of multi-item measures (v.1-4)
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The Handbook of Brand Management Scales
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Handbook of Measures for International Entrepreneurship Research
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