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MBAB 5P62: Marketing Research

A course guide created for MBAB 5P62 (marketing research) which reviews information sources on marketing scales, articles, market data, mass media & polling data, commercial market research, writing, and citing sources.

Find Published Marketing Research Measures or Scales

The following series of handbooks are compilations of previously published scales used in market research studies.

The Bearden Series

The Bruner Series

Other Compilations