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MBAB 5P62: Market Research Using Secondary Sources

A course guide created for MBAB 5P62 (marketing research) which reviews information sources on marketing scales, articles, market data, mass media & polling data, commercial market research, writing, and citing sources.

Getting Started

Stack of books with an open book laying on top


What are secondary sources?

Secondary sources of market research are information sources that have already been collected by someone else for another purpose, and can include information and data published in books, articles, and on the Internet.

  • Some links will point to Library books, academic or professional journals, or databases. You can access Library databases and other online (subscription-based) sources from off-campus by signing in with your Brock University Username and Password.
  • Some links will point to web sites which do not require a subscription. These are noted with an orange open padlock icon, which indicates they are Open Access. 

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