Research Guides: Marketing: Statistics & Data

Niagara Data Resources

Socioeconomic & Demographic Data

Canada

United States

International

OECD iLibrary This link opens in a new window
Statista This link opens in a new window

Sales, Consumer Spending & Market Share Data

Some industry reports may provide industry revenue data, which can be used to calculate a company's market share. See Ibisworld Industry Insider article: how to calculate market share.
Consult company financial reports or published sales figures as reported in trade publications. Some standard sources and tips on identifying additional sources of market share data appear below.
You may also be able to gather data on market share by searching in the Library's Business Databases (ProQuest One Business or Business Source Complete) for articles that mention the phrase "market share" along with your company name, industry name, or product category.

Statistics Canada

United States Government Sources

Library Databases

Public Opinion Polls

Web Sites

A limited amount of public opinion polling data is freely available from various Canadian, American, or global market and public opinion research firms via their web sites.

Library Databases

Some polling data and analysis may be reported in newspapers or archived in a statistical database.

News Databases:

Omni Newspaper Search This link opens in a new window
Nexis Uni This link opens in a new window

Statistical Databases:

ODESI: Ontario Data Documentation, Extraction Service and Infrastructure Initiative This link opens in a new window

Help Guide
Statista This link opens in a new window