Research Guides: Marketing: Marketing Plans

Preparing a Marketing Plan

The following sources provide guidance on preparing marketing plans and often include sample marketing plans. Additional sources can be identified by search Omni for books and ebooks using the keywords Marketing and plan*.

How to Write a Marketing Plan
Business Development Bank of Canada - A brief description of the steps of a marketing plan.
Introduction to Market Research
Government of Canada, Small Business Services - A short outline of what should be considered when conducting market research.