Marketing

You can find articles in newspapers, magazines, or academic journals on Marketing topics by starting in one of these Library Databases:

What are the top academic (peer-reviewed) journals in Marketing?

• One way to determine this is to consult the Journal Citation Reports (JCR) Library Database.  JCR journal rankings are frequently used to identify the top journals based on impact factor.
• Marketing journals are included in the JCR Social Sciences Edition under the subject category of Business.
• Some of the top ranked journals are:
  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Consumer Research
  • Journal of the Academic of Marketing Science

What if Brock does not have the article I need?

RACER Interlibrary Loan allows users to search in all Ontario university libraries and place requests for items that Brock does not own.

First-time users need to register & create a PIN. More information here.

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